In this simple statement he was highlighting the dislocation of orientation and any possibility of a singular reading; a common resultant of the post-structuralist project.
Notably, the difference is in the way volume discount is achieved, as a post-purchase rebate instead of an instant discount, allowing for an immediate buyer's purchase.
It projected 2010 sales of over $650 million, mostly from use as a twice-yearly injectable for osteoporosis treatment in post-menopausal women over 50.