We've established a solution around our strict brand guidelines, working with transparency across the breadth of our partners -- whilst also streamlining processes.
If there's some other branding characteristic you feel is necessary to define your business, go ahead and add it to your brand guidelines documentation.
This means that brand managers must be able to deliver consistent messages across multiple touchpoints -- from asset management, brand guidelines, creative workflow, project approvals, and campaign management to resource management.
So you've sat down, crafted careful brand guidelines and begun implementing them across all of your company's marketing materials and online properties.
