The concept : more than just being a clinical presentation area for products, the idea is to create a universe dedicated to each “ Fitting Tales ” theme and extend the “ story-telling ” into a spatial structure.

For the theme “Talenttier – ein Zoo der Einzigartigkeit” (talented animal – a unique zoo) for instance, which opened at the end of 2008, brightly-coloured drawings of strange and beautiful creatures adorned the black-painted walls alongside geometric three-dimensional objects.

Installations made from items of clothing united with graphic wall elements to form characters that appeared almost alive.