Analysis techniques frequently used in marketing include marketing mix modeling, pricing and promotion analyses, sales force optimization, customer analytics e.g.: segmentation.
This would necessitate specialised high-quality products from the supplier, which are often purchased in low volumes, which mostly eliminates stark price competition, emphasises on functionality and requires relationship-based marketing mix.
The second limitation of marketing mix models comes into play when advertisers attempt to use these models to determine the best media allocation across different media types.
In 1993, the company expanded its marketing mix to include catalogs and added outbound telephone account executives to focus on establishing a larger customer base.